Twitter decline: International growth fails to offset US revenue loss
Twitter's advertising revenue declined slightly in the fourth quarter of 2016 after international growth failed to offset an 11 percent fall in the US.
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Sunshine raises investment to grow in US and China
Company will focus on growing in Asia to serve global clients in the region and to work with Asian brands both domestically and in North America and Europe.
Droga5 London on Accenture deal: 'We will retain our creative culture'
"Every single person in our office signed up to a turnaround story. There’s quite a huge appetite for ongoing transformation. It’s not like we were at a steady state anyway."
Pornhub unveils new genre of 'pollinator porn' to help save bees
Adult entertainment website wants to preserve bee fornication to help planet survive.
Lego launches first brand campaign in 30 years
THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.
Chinese presence infuses Cannes with Eastern promise
The new-look Cannes Lions has curated a special week-long programme and translated content into Mandarin to cater to a host of Chinese companies, including TikTok and Tencent, as the festival continues to broaden its scope.
Nike's 'Dream crazy' director on giving Colin Kaepernick a voice
Lance Acord, who co-directed the Grand Prix-winning ad, reveals the challenges behind amplifying the voice of the controversial NFL player.
Johnnie Walker calls international ad review
Diageo brand has also brought on a new agency for digital work.
Cannes Lions 2021: Microsoft wins Creative Marketer of the Year
Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time
Cannes 2015: See every Grand Prix winner
Campaign has rounded up the Grand Prix winners from last week's Cannes International Festival of Creativity.
Asahi Super Dry picks Mcgarrybowen as first global agency
The Dentsu Aegis agency will create a worldwide campaign for the Japanese beer brand this year.
TripAdvisor picks Mother as global creative agency ahead of 20th anniversary
Mother replaces Joint on account.
What the Oscar nominees teach us about creativity
Advertising leaders share what their favourite Oscar-nominated films taught them about creativity.
Black advertising employees report 'unsafe' work environments, survey reveals
Research asked UK and US professionals how industry was responding to Black Lives Matter.
Libresse's UK brand chronicles 'womb stories' in all their emotional complexities
Follow-up to 'Viva la vulva' pushes against shame and silence surrounding women's bodies.
'About bloody time': Tesco unveils first plasters for diverse skin tones
Tesco has become the first supermarket to launch a range of plasters for diverse skin tones.
Durex challenges sexual norms in major brand relaunch
Brand will 'take a stand for sex' in its global marketing and communications.
Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage
After the tumultuous events of 2020, when people are looking for brands to do good, many marketers may be turning to the example of Ben & Jerry's.
'The ad industry's dirty secret': why it's time to recast casting
Discrimination in the casting process, both in front of and behind the camera, is an issue that advertising has ignored for too long.
Great minds don’t think alike: How to tap the neurodivergent talent pool
Embracing neurodiversity, from ADHD to dyslexia, gives adland a creative edge.
The story of VML: from anti-agency roots to fusion with Y&R
Few things better illustrate the march of change in the ad industry than the story of how a collective founded in Missouri 26 years ago rose to claim first-among-equal billing in a merger-verging-on-takeover with the venerable Y&R.
New awards show lines up all-female jury
The Gerety Awards, named after a female copywriter, will present a shortlist in mi-June.
Things you hear in agencies: 10 of the best
To mark the release of Agency Quotes, Campaign has picked out 10 of its favourite snippets overheard in adland.
'Hamilton' creator takes shot at consumer attention
Lin-Manuel Miranda was among the Advertising Week speakers who addressed the limits of personalized content
#Nofilter: Megyn Kelly's advice for women facing the media
"Nothing works if it's not authentic," the Fox News host told an audience at Advertising Week
Can social media really win elections?
NEW YORK — Political advertising is facing an identify crisis.
Bloody Good Period’s catchy music video aims to erase period shame once and for all
Animated film by Mother for UK charity celebrates the everyday realities of menstruation.
Thundercat remixes classic Diet Coke jingle 'just because'
Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.
Iris unveils policy to incentivise clients to fight climate change
Other agencies within the Cheil Worldwide network (Cheil, Barbarian, BMB and McKinney) have also pledged to join the initiative.
David Beckham finds escape in global Maserati campaign by Droga5
This is the debut work for the car brand by Droga5 London.
IWF and Microsoft behind push to tackle online sexual abuse of children
Two campaigns target parents and teenagers.
Publicis.Poke to help employees facing the menopause
Policy aims to break down taboo of speaking about the menopause at work.
Apple cider vinegar brand OSU captures spirit of stylish Japanese nonagenarians
This is the first work for the Mizkan brand from Wonderhood Studios.
Just Eat reviews advertising as food-delivery competition heats up
Incumbent McCann London has worked on account since 2018.
D&AD partners Google to expand Shift night school globally
Shift is a free educational programme for aspiring creatives from non-traditional backgrounds.
Unilever's Knorr celebrates ‘eativists’ in global campaign by IPG agencies
MullenLowe-created ad campaign is supported by work from R/GA, MullenLowe Salt, Golin and ITB.
Heineken and Publicis set up bespoke agency combining creative and data
Brewer is also consolidating all media planning and buying into Dentsu.
Amazon Alexa's global campaign bridges the mundane and the magical
The ads, created by Droga5 London, playfully illustrate Alexa’s ability to help people achieve things with only their voice
Bullying: the industry must face up to endemic problem
Bullying within the ad industry is endemic, a situation, some argue, compounded by a “soft” management style. So will the introspection brought about by Covid instil less tolerance of bad behaviour or leave people more vulnerable to it?
Unilever bans the word 'normal' from ads and packaging
The commitment is part of Unilever's new 'Positive Beauty' programme to drive inclusion and gender equality across the sector.
Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver
The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.
Paralympics body shows race from perspective of world's fastest blind sprinter
The ad by Adam & Eve/DDB shows the event from the perspective of David Brown, the world’s fastest fully blind sprinter, who runs 100 metres in less than 11 seconds.
Watch: Apple's latest makes better sound visible
A young woman's world transforms from drab daytime to a hyper-real night as she clicks the active noise cancellation on her AirPods Pro off and on.
Sex sells... or does it? The changing rules of sex in advertising
As attitudes to sex and gender continue to evolve rapidly, driving the nature of the overarching narrative in very different directions, the old adage may not be as clear-cut as it once was.
Strategy agency Bold White Space launches with ex-BBH boss Sherwood as chairman
Business is founded by former executives from Engine MHP and Studio Black Tomato.
Publicis parts ways with employee following combative tweets on coronavirus
Holding company parted ways with Tom Goodwin after he tweeted about pandemic.
Nike creates moving tribute to Kobe Bryant
Ad aired ahead of basketball star's memorial service.
How brands tarnished International Women's Day
The flood of marketing activity surrounding IWD obscures the radical roots of this day.
Clemenger BBDO's chief creative Stephen de Wolf heads to BBH London
The Cannes Lions Global Creative Index ranked de Wolf the number one creative director in the world two years ago.
Cannes awards entries fall by a fifth in watershed year
The festival received 32,372 entries, down from 41,170 in 2017.
David Droga: Great creative work doesn't 'cover the cracks'
Droga5 founder David Droga opened the Cannes Lions festival by warning creatives to not become obsessed with their own hype.
View all the Grand Prix winners from Cannes Lions 2018
Catch up on all the Grand Prix winners from the 2018 Cannes Lions International Festival of Creativity.
Big six holding companies call on Gen Z to change world through 2 billion tiny acts
Dentsu, Havas, IPG, Omnicom, Publicis and WPP have teamed up with Google for Common Ground's new "Little x Little" campaign.
Blood is normal: Why a new campaign dares to show menstrual blood
A new ad from Bodyform and Libresse in the UK depicts real period blood. The marketer and creative team explain why they decided to break this taboo.
'This girl can' goes international with campaign for Australian women
Sport England has teamed up with VicHealth, a health foundation based in the Australian state of Victoria, for a three-year partnership.