Brian Bowman

4 reasons advertisers should use performance video templates

4 reasons advertisers should use performance video templates

Tested, performance-geared templates allow even non-specialists to make impactful ads, tweaked at scale to improve results.

Why player profiles are key to winning over gamers with Facebook ads

Why player profiles are key to winning over gamers with Facebook ads

Instead of focusing creative testing on elements to create an ad with the largest appeal, adjust video ads based on what motivates different users.

How to create more watchable video ads for your campaigns

How to create more watchable video ads for your campaigns

The four top trending video ad formats you should consider for your campaign strategy.