Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hesitant. What can brands do to finally achieve mass adoption and keep the market on its feet in 2023?
As metaverse interest accelerates, just how necessary is it for luxury brands to be introducing digital-first divisions and experts into their strategies?
With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.
Dior is making waves again by streaming its Paris Fashion Week show within Baidu’s virtual space, following on from its digitized exhibition in April.
'Metawashing' is a process where a brand spends more time and money on marketing its virtual products, metaverse ideas, and NFTs as sustainable rather than on actually minimising its sustainability impact.
Fendi is back in the metaverse, this time bringing Meta’s technology to its iconic Faster sneaker silhouette for a special AR experience.
Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms?
As a centralised platform, Instagram will undoubtedly face challenges in introducing NFT display options.
The etailer joins several global names who are establishing opportunities in virtual ecommerce.
Gucci is deepening its Web3 strategy by teaming up with 256-year-old auction house Christie’s to commission 21 pieces of unique digital artwork NFTs.
Based on a report by innovation agency Fabernovel, China's journey into Web3 is here to stay with the estimated market size of the metaverse industry being US$8 trillion.
With investment in the metaverse already surpassing $120 billion this year, the Chinaverse is on its way to meteoric success. If companies want in, now’s the time to future-proof their virtual roadmaps.
As artificial intelligence booms, can the likes of ChatGPT, Midjourney and Baidu’s Ernie Bot revitalize the metaverse's waning appeal in China?