Ben Kidney

Digital tactics do not a brand make

Digital tactics do not a brand make

The future belongs to the agency that understands consumers' passions and tensions, the power of creativity and how to make brands relevant.

The AI-powered imperative: How marketers can reach today's evolved consumer

The AI-powered imperative: How marketers can reach today's evolved consumer

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.