Belinda Clark

How to prepare for a world without cookies

How to prepare for a world without cookies

As Google plans to make third-party cookies obsolete for most users with the release of its Privacy Sandbox in July 2024, Belinda Clark from RAPP provides insights on how brands can proactively adapt their online advertising strategies today.

Why most brands fail at building true loyalty

Why most brands fail at building true loyalty

Loyalty programmes and actual loyalty are two different things. Rapp’s strategy director comes in with suggestions on how to create actual customer loyalty beyond buy-one-get-one-free schemes.