Arthur Sadoun

Arthur Sadoun: If you're not transforming, you will be left behind

Arthur Sadoun: If you're not transforming, you will be left behind

Creatives must embrace new ways of thinking, not just about the work, but processes, purpose and leadership, Publicis Groupe’s chairman and CEO writes, as part of our series by global agency chiefs ahead of Cannes Lions.

Creativity is more local than ever before

Creativity is more local than ever before

Publicis Groupe's chairman and chief executive discusses local campaigns, AI and sustainability in the second part of a series on creativity by holding company bosses.