Four commandments for mobile campaigns
Mobile juror Arthur Policarpio talks about the lessons for mobile marketing that he picked up in the jury room.
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Storytelling in six seconds or less
Simple tips for winning with content snacking in the mobile era
The 7 mobile marketing moments
With interruption-based marketing in the rearview mirror, brands need to seize key customer mobile moments in each day and deliver on their needs.
Facebook's big newsfeed rethink: 5 key lessons for brands
Fans are useless, organic reach is (mostly) dead, and three other truths you need to absorb.