impact.com's General manager of Southeast Asia on how brands in the region can take advantage of affiliate marketing and partnerships opportunities
Demographics, popular food and travel obsessions and plethora of platforms give SEA a chance to elevate KOL partnerships.
Impact's Antoine Gross discovers the good, the bad and a new kind of WFH (wine from home) socialising.
Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.
Despite its origins celebrating 'being alone', this year 11.11 said far more about partnerships and collaborations than staying single.