Antoine Gouin

Now is not the time to give up on experiences

Now is not the time to give up on experiences

Auditoire’s Asia CEO argues that 'quick-fix' digital experiences can’t hold a candle to real experiential impact.

Five things you need to know about the first generation of Chinese event professionals

Five things you need to know about the first generation of Chinese event professionals

Companies are increasingly turning to communicating their brand experience to Chinese consumers through the medium of events. Antoine Gouin, MD of \Auditoire\China looks at the emergence of this new, first generation of Chinese event professionals and offers five tips to find and retain this first generation of event professionals.