HONG KONG - Clothing brand Under Armour marked its entry into the Hong Kong market yesterday with a press event featuring Michael Dawson and other players from Tottenham Hotspur Football Club.
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Is there truth in advertising? 'Results don't lie' in polygraph probe for NZ Effies
NEW ZEALAND - Leading new Zealand creatives undergo polygraph testing in a campaign inviting entries into the upcoming CAANZ (Communication Agencies Association of New Zealand) Effie Awards.
Game of 'Tag on Wheels' shows off Nissan Micra
INDIA - Four Nissan Micras engage in a playful—and seemingly dangerous—game of tag in a campaign meant to highlight the redesigned vehicle's features, including its continuously variable transmission (CVT).
AIA launches new positioning as 'The real life company'
HONG KONG - AIA is taking a new direction in its brand positioning, calling itself 'The real life company' and launching a new campaign, 'Real life never stops', through TBWA\Hong Kong.