Shampoo: From luxury to necessity
The region still offers considerable growth potential for shampoo brands. However, building advocacy beyond functional benefits is not easy.
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Cosmetics: Making beauty accessible across Asia
Cosmetics firms are turning their attention to less experienced consumers.
Spirits: Working with diversity across Asia's alcohol brands
Varying levels of maturity and regulation require acute sensitivity from alcohol brands, and experiential work outlining the finer points of drinking is a growing trend.
Hope and challenge in Asia’s emerging markets
MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?
Hope and challenge in Asia’s emerging markets
MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?
Hope and challenge in Asia’s emerging markets
MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?
Singapore: Seeking simple pleasures
While advertisers kept a low profile, Singaporean consumers allowed themselves small indulgences and learned to appreciate brands from closer to home.
Luxury Brands Lose None Of Their Shine
The recession has had limited impact on luxury brands in Asia, and in some cases has actually helped reinvigorate the market.
Social Media Change The Travel Landscape
Travel and tourism marketers in the region need to be where the consumers are, and that means engaging more with social media.