Annabel Holmes

Brands should embrace the metaverse

Brands should embrace the metaverse

Future-facing brands have begun building a strong hybrid brand identity.

The scale of virtual events is exciting; here's how they can create exclusivity too

The scale of virtual events is exciting; here's how they can create exclusivity too

The use of non-fungible tokens, unique digital souvenirs that sit on the blockchain, offers a way to create brilliant exclusivity for digital events, while keeping them open to unlimited audiences.