Advice to a young woman entering the industry
Anna Chan of Amnet Asia wrote this personal letter to her younger self in the runup to International Women's Day.
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Programmatic advertising is more alive than ever
"The death of programmatic display advertising?" Those in the industry have predicted the demise of this new frontier in advertising due to poor performance and execution, but that shouldn’t be the conclusion, writes Amnet’s Anna Chan. The real concern is that this trend is growing so fast that you may get left behind.
Moving from data-driven to people-based marketing
Why we need to go beyond 2.0 to 3.0, according to Amnet's regional MD.