How brands can grow omnichannel loyalty in a sophisticated online marketplace
The customer loyalty and engagement industry has seen significant evolutions in recent years.
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The 2013 Singapore Formula (1) for successful retail marketing
Singapore recently celebrated the season of speed and thrill with the annual F1 Grand Prix. What did smart marketers do to capitalise on the madness?
Big data in marketing: Five reasons it matters
Despite all the discussion of big data, there's a surprising lack of specifics about what benefits it can provide for marketers. Here's five.