Andrew Genskow

Marketing under the influence

Marketing under the influence

Finding relevant influencers with real followers, who can help brands achieve real business outcomes, is a tough task, but there is a way forward.

Mandate for Change check-in: What agencies are doing on gender equality

Mandate for Change check-in: What agencies are doing on gender equality

It’s easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?

5 event spaces breaking the mould in Seoul

5 event spaces breaking the mould in Seoul

Brands looking to ditch the conventional can check out the city’s unique event venues.