An anomaly where print thrives alongside digital
Despite Singaporeans embracing the online space, traditional media continues to dominate marketing spend, in part due to the lack of fragmentation among local media.
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How Anker became the world’s most innovative charging brand
As an industry leader in the mobile charging market, the premium brand is clear about its purpose centered around innovation, culture, and emotional design.
Five reasons not to cut your communications budget
As budgeting season begins, comms must fight for their seat at the table as a growth engine that drives trust, sales and staying power, writes Andrew Ho from Ellerton & Co.
A new agency business model for the post-gen AI age: Going upstream
In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.