Amy Snelling

Are China-facing fashion and beauty campaigns ready for a makeover?

Are China-facing fashion and beauty campaigns ready for a makeover?

Long-dominated by porcelain skin and a slim physique, the definition of beauty is slowly changing, thanks in part to a number of influential Chinese consumers—and brands are paying attention.

Do you relate? The psychology of social sharing

Do you relate? The psychology of social sharing

Understanding the science behind what compels people to share can lead to new ways of thinking about content.