Engaging content is not only for holidays
Brands should create engaging content year round, rather than getting lost in the cacophony around holidays and festivals.
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Storytelling done right
With content marketing so hot, it seems most brands are claiming to be 'storytellers'. Here are some examples of brands that actually used storytelling to create authentic and effective marketing.
Content cases: Holding the attention of the Asian consumer
Amy Lavalette of Evidently Asia offers five recent examples of brands using creative content to capture and hold attention.