How DiGi converted a viral video into a PR win
With a quick reaction, Malaysian teleco DiGi turned a road-rage incident into an exemplary public-relations win befitting its Ramadan-related campaign.
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GSK in a PR hole as China indicts two western investigators
The global pharmaceutical giant faces further trouble as China files charges against two private eyes who were hired by the former GSK China CEO to investigate a bribery scandal.
McDonald’s, KFC will struggle to regain trust after expired-meat scandal
PR experts from the region weigh in on how the fast-food giants can regain trust after a TV sting revealed expired meat in their supply chains.
PR agencies scramble to stake claims in Myanmar
As Burma comes out of decades of self-imposed isolation, PR agencies are rushing to do business. The Blink Agency is the latest to set up shop.
PR battle lines drawn over formula milk
Campaigners and corporations are once again locked in a PR war.
Coca-Cola benefits from US 'outrage' over Super Bowl ad
GLOBAL - Marketing and PR professionals in Asia say Coca-Cola's controversial Super Bowl commercial celebrating multiculturalism is a marketing coup despite (or because of) the reaction it provoked in the US.
Jonathan Sanchez tipped to leave Unilever
SINGAPORE - Jonathan Sanchez, vice president, global communications and sustainability at Unilever, has resigned, according to sources.