OPINION: Selling through interactive video content
Amanda King, president at Tribal DDB Asia-Pacific, looks at driving sales through interactive video content.
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OPINION: Something happened in Cannes this year…
Amanda King, president of Tribal DDB Asia-Pacific, notes the changes in the industry atmosphere at Cannes.
OPINION: Is it possible for clients and agencies to really provide an ‘always on’ presence and is it really necessary?
Amanda King, president at Tribal DDB Asia-Pacific, argues the necessity for brands to be "always on" for their customers.
Opinion: What’s Rocked Your World?
In her final opinion piece for Campaign Asia-Pacific as president of Tribal DDB Asia-Pacific, Amanda King looks back over the past five years and takes a peek at our digital future.
Opinion: How will the Facebook generation grow up?
The social media generation is always sharing, always on and always aware they're being marketed to. Amanda King, president at Tribal DDB Asia-Pacific asks how marketers plan to keep up with them.
OPINION: Are you being served?
Is shopping going out of style? Amanda King, president at Tribal DDB Asia-Pacific, says not if retailers stop fighting digital and embrace it instead.
OPINION: Fostering great digital talent
Amanda King, Tribal DDB Asia-Pacific president, on the shortage of great talent in the digital industry.
OPINION: The beautiful world of data
Amanda King, Tribal DDB Asia-Pacific president, on the evolution of data.
OPINION: Keeping up with a changing customer journey
Amanda King, Tribal DDB Asia-Pacific president, looks at how the customer journey has changed and the subsequent opportunities for marketers.
OPINION: Mobile - is it finally here?
Mobile marketing is finally here, says Amanda King, president at Tribal DDB Asia-Pacific. And consumers and retailers are leading the way.
OPINION: The impact of social influence on our world
Amanda King, Tribal DDB Asia-Pacific president, takes a look at how social influence has changed our world forever. Institutions, governments and companies find themselves in shock and stumped as to how to react.