Pepsi revives Derek Zoolander as its new spokesmodel
Ben Stiller reprises his role as Zoolander in a continuation of Pepsi’s "Great Acting or Great Taste” campaign, which debuted at Super Bowl LVII.
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Pepsi asks what’s real and what’s acting in two Super Bowl ads
Two spots, starring Steve Martin and Ben Stiller, focus on Pepsi Zero Sugar’s new and improved taste in a debate over what’s good and what’s just good acting.
New Microsoft typeface aims to preserve a West African language
A newly digitized version of the Pulaar language alphabet is part of a larger cultural preservation and literacy project led by Microsoft, McCann NY and West African brothers Ibrahima and Abdoulaye Barry.
Advertising analysis shows Twitter is cashing in on anti-LGBTQ+ sentiment
A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.
The We ❤️ NYC campaign which didn't get much love
Brand creatives and New Yorkers alike wonder who truly owns a mark that’s become emblematic of the city itself.
TBWA establishes a global design studio
The global network has pulled its design offerings into a centralized group as it leans into design as a differentiator.
CMOs at top brands have shorter tenures — but they’re rising to bigger roles
The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune 500 companies.