Zuji taps Kinetic for retail campaign
Zuji director of marketing Philip Ho has confirmed that the online travel portal has shifted its focus from brand building to retail marketing, following news that M&C Saatchi would no longer be retained on a regional basis (Media, February 21). <BR><BR> Ho added that this would not affect Zuji's marketing spend. "If at all, the budget for our current retail campaign has been bigger than each of 2005's retail campaigns," he said. In Singapore, Zuji has handed Kinetic Interactive the project to handle its current 'Get2know the world' retail campaign, which includes press, radio, online, ambient, CRM and PR.
