Zuji takes lifestyle approach

ASIA-PACIFIC - Zuji is planning to take a more lifestyle-oriented approach to its online packages, segmenting its offers into five distinct categories in a bid to ensure more relevant targeting of the portal's users.

From next week, Zuji will offer users deals through its new Shop, Eat, Relax, Romance and Adventure platforms.

A supporting campaign with the tagline ‘The guru says when life gets you down, getaway’ will break in tandem with a promotional offer featuring a selection of themed vacations.

Media channels will include television, print, radio and online.