“We were looking for a PR agency that can understand our brand and core propositions including the wide range of choices of hotels and airline packages,” said Sean Seah, general manager of ZUJI Hong Kong.
“The biggest opportunity for the travel business in Hong Kong is online, which has grown 103 per cent in 2006-07.”
According to Euromonitor, the size of Hong Kong’s online travel market is US$1 billion in Hong Kong, and is expected to reach $1.3 billion in 2010.