Zuji | $1 Early Bird Airfare Sale | Singapore

Zuji Singapore has begun its $1 Early Bird Airfare Sale to give people more reason to plan ahead and travel over the coming year.

The campaign will run till 23 November on the Zuji website, with links to Facebook and Twitter for live updates. For one hour between 9 and 10am on weekdays, plane tickets will go for SG$1 (excluding taxes and fuel surcharges). A different destination is announced every day to reward early birds. The catch is that every second passenger gets the $1 airfare.

Facebook and Twitter followers can also participate in a daily guessing game on the next $1 destination and win vouchers for flights in 2010.

Melissa Siew, general manager at Zuji Singapore said, “Since it’s all about encouraging Singaporeans to book their holidays early, we thought that a ‘Really Early Morning Sale’ that forces the majority of the workforce to get into the office at 9am sharp, and think about holidays first thing in the morning, would be a pleasant way to kick off the working day.”



Credits:

Project $1 Early Bird Airfare Sale
Client Zuji Singapore
PR agency Edelman
Exposure Online