Zenith won the business after a closed-door pitch against undisclosed agencies, and takes charge of brands including Dutch Lady, Tabasco and Ovaltine. Besides planning and buying, the agency has been briefed to work on market development and activation initiatives.
Eddie Koh, GM of Friesland Singapore, said: “Friesland is poised to become a key player in the branded dairy nutrition industry in Singapore. We are pleased to have ZenithOptimedia on board as our partner.”
Harpreet Singh Kaintel, CEO, ZenithOptimedia Singapore, added: "Our ROI-focused approach to contact planning proved to be the unique point of differentiation.”
