Benjamin Li
Aug 6, 2013

ZenithOptimedia welcomes back Lester Ng as Shanghai deputy MD, while Scarlett Shih takes over as Starcom Beijing MD

SHANGHAI & BEIJING - Lester Ng returned to ZenithOptimedia two weeks ago to take up the role of deputy MD at its Shanghai office, while his job as MD Starcom Beijing has been taken over by Scarlett Shih, who most recently served as MD in Taiwan.

Lester Ng
Lester Ng

Ng, who has 16 years of experience in the business,  told Campaign Asia-Pacific that he will be working closely with Stephen Farquhar, MD director for Zenith China, and Mathias Chaillon, MD of Optimedia China, while reporting directly to Mykim Chikli, COO of ZenithOptimedia.

In the past seven years Ng worked in China with OMD and Starcom. Prior to that he spent five years with ZenithOptimedia Singapore. He has worked across several categories including technology, alcohol, auto, FMCG, QSR and B2B.  

Steven Chang, the agency’s Greater China CEO, told Campaign Asia-Pacific that Ng’s appointment, together with Ivy Ho’s GM appointment last month, is to enhance the second-tier management team.

Ng commented: "It's a good feeling to be back with the agency that made me who I am as a media professional."

Meanwhile, Shih (pictured below) is now heading up the Starcom Beijing office as MD. She has been with SMG for the past eight years, with six of these leading its Taiwan operation.

With more than 20 years of experience in the media business, Shih started at SMG as a deputy general manager on the P&G business and when she took over as MD, she led the Taiwan team to win numerous new businesses, including P&G, Samsung, Coca Cola, Richemont, Diageo, Yahoo and Mead Johnson. 

 
 
 

 

Related Articles

Just Published

5 hours ago

US greenlights TikTok-Oracle deal; fate now lies ...

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

2 days ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

2 days ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

2 days ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.