Vooijs will be responsible for all aspects of businesses in the Indonesia office. As a member of the agency's Asia-Pacific board, she will also work closely with the regional management in the marketing and positioning of the agency, while developing new business opportunities.
Vooijs has been running her own consultancy business in Vietnam for the past two years. Previously, she worked at Group M Vietnam, as well as Zenith offices in Hong Kong and the Netherlands.
Philip Talbot, CEO of ZenithOptimedia AsiaoPacific, commented on Voojis' appointment, saying, “We have always admired her passion and energy to make a difference and grow a business in an expanding market. She will be a huge asset in developing our people and our business in this key market.”
Vooijs said the Indonesian office had full potential to further strengthen her position in the market. "I am looking forward having a driving role in that development.”