Reporting to Malcolm Hanlon, CEO ZenithMedia China, a key part of Li’s remit includes strengthening the agency’s relationship with Shanghai General Motors. He will also lead business development. “My key responsibility is to integrate different types of communications disciplines and unique selling points under ZenithMedia’s roof,” said Li.
“Our main challenge is how to utilise North American and European communications tools and give them mainland characteristics to suit the China environment.”
Meanwhile, Media Contacts director Shalabh Pandey has left to fill a newly-created regional role within Zenith-Optimedia’s digital operation, reporting to Singapore CEO Harpreet Singh.
