According to CTR, the brand’s monitored billings in the market stand at Rmb 487 million (US$71.3 million).
The China Red Bull brand originated from Thailand, where ZenithOptimedia has handled the account for many years. Red Bull in the rest of the world originates from Austria and has a different formula.
The China Red Bull brand originated from Thailand, where ZenithOptimedia has handled the account for many years. Red Bull in the rest of the world originates from Austria and has a different formula.
The energy-boosting drink targets students and white-collar workers.
