Zenith promotes Li to steer China drive

TAIPEI: Zenith Media has promoted its China managing director, Lee Li, who has been with the agency for five years, to chief executive for its China operations. In his new role, Li will helm Zenith Media's operations in China and Taiwan, managing the division heads of its four offices as well as the agency's divisions such as Croton, iMpact and Megavision. Roland Crouch, regional director of Zenith Media, said the appointment is "significant" because the agency has become much bigger since it launched China operations in 1996. Zenith claimed it hit billings of USdollars 430 million last year . "We have 260 staff and have developed various divisions such as Croton, iMpact, and Megavision," he said. Li said the agency is looking to corner a 20 per cent market share before 2005. "We are also going to set up three offices this year in Nanjing, Hanzhou and Harbin." Crouch said Zenith is investing in building its integrated communications services and offerings in China. "Clients are increasingly demanding more holistic planning which requires a greater understanding of the brand and the consumer. We are investing in building such insights, tools and skills to translate these into winning marketing plans."

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