Zenith plugs China line-up

Zenith Optimedia has handed operational duties for its Diversified Services unit in China, formerly run by China CEO Lee Li, to Philip Beck. Beck had been running his own consultancy after three years as Asia-Pacific president of executive search company TMP Worldwide, which subsequently became Monster. Li retired from ZenithOptimedia China earlier this year after nine years with the agency. As head of Diversified Services Beck will oversee out-of-home, online and other specialised media offerings.