Zenith pips rivals in ExxonMobil's USdollars 115m pitch

<p>HONG KONG: The multi-million dollar ExxonMobil global media account </p><p>has been consolidated with Zenith Media following a pitch that included </p><p>Universal McCann, Starcom MediaVest, Carat and OMD. </p><p><BR><BR> </p><p>The worldwide account is worth about USdollars 115 million, with between </p><p>dollars 20 million and dollars 30 million earmarked for the region. A </p><p>source close to the pitch said ExxonMobil tested a wide range of </p><p>capabilities of all the media agencies that participated, with the </p><p>emphasis being on speed, effectiveness and global presence. </p><p><BR><BR> </p><p>"We were given an assignment with a view to implementing a global </p><p>newspaper campaign; we had to select four newspapers in Europe, four in </p><p>Asia and four in the Americas, show costing and demonstrate effective </p><p>reach. The recommendations had to be completed within 24 hours," the </p><p>source said. </p><p><BR><BR> </p><p>Senior executives from the networks' Asia-Pacific operations were also </p><p>involved in the pitch, both in the US and in the region. The </p><p>consolidation of the media account follows ExxonMobil's launch of a </p><p>global ad campaign in December to announce the completion of the Exxon </p><p>and Mobil merger. </p><p><BR><BR> </p><p>The campaign, developed by DDB New York, communicated ExxonMobil's </p><p>readiness to take its place as an industry leader in the worldwide </p><p>petroleum and petrochemicals business. </p><p><BR><BR> </p>