Dar Santos replaces Rossana ‘Oz’ Trinidad, who left for the ABS-CBN TV network earlier in the year leaving Alvin Bangay, Zenith’s business unit director to run the agency in the interim.
“I’m bringing to ZenithOptimedia more than 20 years of experience, from my time at DraftFCB and JWT, handling a range of products, from consumer goods to durables and services.
“I’m bringing to ZenithOptimedia more than 20 years of experience, from my time at DraftFCB and JWT, handling a range of products, from consumer goods to durables and services.
“I’m looking forward to forging strong partnerships with my new clients, and growing their businesses along with ours,” added Dar Santos.
The Lucio Tan Group of Companies shifted its US$12 million media business from ZenithOptimedia to MediaCom in April due to the Publicis agency’s senior management changes.
