Both clients previously used local advertising agencies.
“There was no pitch involved, we approached the client and sealed the contracts. As more and more local Chinese companies are becoming bigger and more mature, it is becoming more popular for them to consider to work with 4A agencies,” said Steven Chang (pictured), CEO of Optimedia Shanghai.
“There was no pitch involved, we approached the client and sealed the contracts. As more and more local Chinese companies are becoming bigger and more mature, it is becoming more popular for them to consider to work with 4A agencies,” said Steven Chang (pictured), CEO of Optimedia Shanghai.
