Zenith loses $2m Fox business to MindShare HK

<p>HONG KONG: Movie production giant 20th Century Fox has consolidated its </p><p>US$2 million media planning and buying account with </p><p>MindShare. </p><p><BR><BR> </p><p>The account was previously split between Zenith Media, the incumbent </p><p>agency for television, and King Mart, a movie promotions specialist </p><p>which handled print advertising. MindShare Hong Kong general manager </p><p>Melanie Lo said Fox was looking for consumer insights into how </p><p>movie-goers use media to make decisions on which film to watch. Fox Hong </p><p>Kong marketing manager Wynne Cheung described MindShare as the "clear </p><p>winner", adding that it "delivered intelligent and innovative thinking </p><p>for our business". </p><p><BR><BR> </p><p>MindShare's appointment follows its win of the US$45 million Fox </p><p>account in Japan about two months ago. </p><p><BR><BR> </p>

by | 08/17/2001