Zenith has raised its prediction for 2019 global adspend growth from a 4.0% marker set in December to a new forecast of 4.7%, reaching US$623 billion. In addition, the company said it has increased growth forecasts for 2020 from 4.2% to 4.6%, and for 2021 from 4.1% to 4.6%. That said, Zenith still expects growth in adspend to trail behind growth in the global economy, after it managed to keep pace in 2018.
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