Zenith Cambodia unveils landmark television study

<p>PHNOM PENH: Zenith Media has commissioned the first television </p><p>viewership study in Cambodia - a country which just a few years ago was </p><p>in the grip of a civil war. </p><p><BR><BR> </p><p>The landmark research was conducted by Taylor Nelson Sofres and </p><p>Indochina Resources. </p><p><BR><BR> </p><p>The study coincided with the explosion in adspend and the number of </p><p>media outlets available to advertisers, which Cambodia is now </p><p>experiencing. </p><p><BR><BR> </p><p>The year-on-year growth in advertising expenditure hit 53 per cent last </p><p>year. Categories contributing to this growth include telecommunications, </p><p>cosmetics, petrol, beer, education and entertainment. </p><p><BR><BR> </p><p>Television in particular experienced a greater than 20 per cent growth </p><p>in the number of brands advertised since 1999. </p><p><BR><BR> </p><p>Zenith Media Cambodia general manager Rod Mabin also described the </p><p>country's media scene as cluttered. </p><p><BR><BR> </p><p>Mabin said that research has gained greater importance since Phnom Penh </p><p>has six TV stations, more than 10 commercial radio stations and </p><p>countless publications. </p><p><BR><BR> </p>