“We won the US$3 million account because of our strong credentials and youth brand case studies and our holistic picture and insights into the China market,” said Stewart Li MD of ZenithMedia Shanghai.
The client previously used local consultancies.
The client previously used local consultancies.
Texwood, a denim brand owned by a Hong Kong owner, was one of the first foreign jeans brands to enter China. It is one of the leading jeans brands in China, commanding a double-digit market share in the market, and is particularly popular among working adults in key cities.
