Zed Search, which is expected to launch initially in key markets China, India, Singapore and Australia, will consist of more than 20 specialised SEM professionals, and back-end support staff. The rollout will coincide with the launch of Click2Sales, a proprietary search tool from its France-based sister company Pole Nord.
Frederic Joseph (pictured), Zed Digital chief executive officer for Europe, Middle East, Africa and Asia-Pacific said: “Our plan is to make search consistent across our network and dedicate resources to it.
Already, search represents about 40 to 50 per cent of digital billings in the US and Europe, and in Asia, its about 20 to 25 per cent,” he said.
