Six agencies were invited to contest the brief, namely Euro RSCG, JWT, Leo Burnett, Bates and Asatsu-DK (ADK), as well as Y&R, but Media understands Leo Burnett did not accept the invitation.
Currently, the bulk of Haier’s product advertising sits with DraftFCB, with the remainder handled by ADK and Dentsu. Saatchi & Saatchi handles the company’s corporate image brief.
Y&R’s appointment comes amid a major restructuring at the China brand. Full story in Media’s 27 July issue.
