Y&R wins Campbell's China project

SHANGHAI - Campbell's Soup has reportedly selected Y&R to handle creative for a key upcoming product launch in mainland China.

by | 12/08/2006

The new chicken broth product is expected to boost Campbell's relatively small presence in mainland China.

Representatives from Y&R and BBDO - which share global duties for Campbell's Soup - declined to comment on the news, while Campbell's was unavailable at press time.

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