Y&R Thailand wins Duty Free Shop brief

<P>Young & Rubicam Thailand has scooped the account for King Power Duty Free Shop; the sole operator of duty free outlets in Thailand. <BR><BR>King Power operates 76 outlets at Thailand's major international airports, as well as two downtown outlets. <BR>Until now, the company had used freelance agencies on a case-by-case basis for its communications. <BR><BR>"The company will launch new King Power Duty Free outlets in two strategic locations, one of them being the Suvarnabhumi Airport," explained Tida Vibulvanich, senior account director, Young & Rubicam Thailand. <BR><BR>"It has hired a professional communications partner to help it with the big launch, as well as build and strengthen the King Power brand."<BR><BR>The agency will handle the launch of the two new branches and develop an integrated marketing communications plan, expected to break next month. Ogilvy & Mather Thailand and McCann Erickson Thailand also pitched for the King Power business.<BR><BR>The King Power Group of companies recently won the Raven Fox award for 'Asia/Pacific Travel Retailer of the Year' for the third time at a ceremony in Singapore.</P> <P> </P> <P><BR> </P>