The campaign, entitled ‘Escape’, will run for the next four months. It includes a TVC, print and out-of-home media as well as POP displays in retail stores throughout Thailand.
The campaign is designed to communicate the technology LG has invested in combating the spread of germs and viruses.
Credits:
Campaign title Escape
Creative agency Y&R Thailand
Media agency Mindshare
ECD Trong Tantivejakul
Art director Ekaluck Chanyavichit
Director Prayut Jaturanrassami
Production house Friday's Club
Post production Matud