Y&R picks Hui for lead HK role

Benny Hui, former MD of WPP design and branding shop Underline Fitch, has been named chief executive of Y&R/Wunderman Hong Kong. <BR><BR> The appointment signals a move by WPP to continue rebuilding the business after a difficult few years, sparked by IBM shifting its business to Ogilvy in 2003. "We have gone through a not-so-good patch in the last few years, and what is important is that we reinvest and refocus in Hong Kong," said Hui. "We are not on any clients' priority list in terms of new business pitches, so we need to improve awareness and recall levels." <BR><BR> Hui's appointment follows that of Chen Wei Wei earlier this year. Chen was named chairman and CEO of Y&R China and Taiwan as part of a drive to transform the Greater China operations.