The business was won through a pitch against Blue Bottle and Creative Juice. The appointment is immediate.
Rebisco is one of the leading snack food companies in the Philippines. While mostly a domestic brand, the company is already exporting products to other countries through its export group.
Y&R will create a new corporate logo and packaging for the brand to identify the vast array of snack foods, including biscuits, nuts and seeds, cakes and candies, under the Rebisco family brand.