Y&R overhauls branding to endorse agencies as "global boutiques"

Y&R has overhauled its branding, giving agencies a unique logo in a bid to show the network as a set of “global boutiques”. The “Y&R” aspect of the logo remains a constant feature, but each regional office has added a local element to the design. The aim is to encourage agencies to think of themselves as “global boutiques” that are “rooted and relevant” to each market, according to the agency.

by Staff Reporters