News of the pitch coincides with the December expiration date of Y&R’s existing contract. Both SingTel and Y&R declined to comment.
It is believed that Sherie Ng, who recently joined as VP of corporate brand marketing, SingTel, will lead the pitch.
Y&R on alert as SingTel prepares creative review
SINGAPORE - SingTel informed its 19-year incumbent Y&R today that it will pitch its advertising business, as the telco aims to expand the scope of the account.