The two-pronged campaign, created by Y&R Thailand, is part of an 80 million baht (US$2.5 million) advertising blitz for the last quarter of 2007.
The first phase began with three spots launched in mid-October. It aimed to change consumers’ perception of insurance, said Cholakan Visutipitakul, Y&R’s managing partner.
The first phase began with three spots launched in mid-October. It aimed to change consumers’ perception of insurance, said Cholakan Visutipitakul, Y&R’s managing partner.
A TV spot targeting the younger audience follows this month. In it, images of a young man conducting an orchestra alternate with snippets of his daily life. The idea is to show that young adults are in control of their lives, noted Cholakan.
“The idea is that all of us have and conduct our own rhythm of life. And AACP can provide products and services to match the rhythm of life for everyone,” she said.
