Rebeschini returns to Asia after a stint at TBWA/Chiat/Day New York, where he was associate creative director, and is part of Tony Granger's plans to revitalise Y&R's global creative output.
Granger, who was brought in as Y&R's global creative director nine months ago, said: "All around our network, we are recommitting to pushing our creative standards even higher. We have a great deal of talent in the region, and Marcus will be an inspiring leader who will encourage creative collaboration."
Ambar Brahmachary, president of Y&R Asia, said: "We have made some progress in recent years, but we simply need to dial up the level of creativity - our clients depend on us to do that in an increasingly complex and time-competitive marketplace for ideas."
Chanen joined Y&R three years ago from DDB Japan. He was hired by former regional CEO Chris Jaques in September 2005.
Y&R Asia appoints Rebeschini as chief creative officer
ASIA-PACIFIC - Y&R has appointed former TBWA\Singapore art director Marcus Rebeschini (pictured) as chief creative officer for Asia, a move which leaves regional ECD Rowan Chanen without a job to go to.
